To create a stylish and ergonomic blog design, there is a general rule: the simpler the information, the easier it is to read it. And the ease of perception of information is influenced by completely objective factors. What are they?
The structure of the blog
The materials are desirable to be divided into categories and subcategories, as structured information is much easier to read and administer.
Of course, in most cases, new users come to your blog sporadically, but if you want to attract people for a long time, you have to show visitors that your blog has not only one interesting article on the topic but a well-chosen and well-balanced one system of knowledge. And a well-organized menu helps you navigate this system quickly.
For blog information to be read easily and easily found, it must be categorized. It is up to the author to decide which categories are formed according to the specific tasks and topics of the blog. Structural information is a specific art. However, we would recommend that the following recommendations be followed in order for the information to be properly arranged.
⦁ The basic rule is that the reader must, before entering the category, know what kind of material is contained in it. And articles in a category should meet these expectations, so try to categorize the categories and sub-categories as correctly as possible.
⦁ The titles should not be close and contain the same information. This means that it is not a good idea to do separate sections on Site Promotion and Site Audit, as SEO audit is a part of site promotion work.
⦁ Create headings based on the future amount of material. Remember, on average, a successful blog has around 300-400 articles, so don’t think you will have less and optimize the structure in advance – then it will be almost impossible.
How to design a blog?
In order not to overload the young blogger with unnecessary information, we will only touch on the basics, the most important moments that are difficult to process, so it is better to do everything right.
Range of colours
We recommend that you do not blog with white text on a black background. Such materials are not only illegible but also irritating. There is no good blog design either.
This leads to the fact that your articles will be read less than those of competitors and hence search engines will rank your blog lower in search – in their view, it will be less interesting to people.
So in blog design, try to use mostly light, pastel background colours and clear but not too contrasting dark colours for the text.
Some time ago, sites with the basic 11px Tahoma font were popular. These are small but very clear letters. On the other hand, the blog design looks well designed, but reading texts with such a font for a long time is very tedious. In addition, many modern Internet users have catastrophically poor eyesight.
Therefore, small fonts are completely inappropriate for the main body of blogs, since the volume of articles for such projects is quite large and not infrequently exceeds 10-20 thousand characters – which is quite a lot of pages.
Make a large, clear and understandable font of at least 14 pixels. Even Arial 12px, once the de facto standard in web development, is not big enough for a blog.
Use of subheadings and lists
Only fanatics and people who are really interested in this information read the bold, dense text. Most people do not accept such information.
Therefore, be sure to leave indents and subheadings – letting the text breathe, this is very important for a beautiful blog design.
On average, every 2-5 sentences form a single paragraph, which should be indented from the next paragraph, and each such 3-5 paragraphs has its own subtitle.