Targeting and Creating a Website – How are these processes related? What questions do you ask yourself first when you decide to create a website for your business?


⦁ How much will it cost?
⦁ How to Find a Good Professional?
⦁ What platform should it be on?
⦁ What should the design be like?


Developing a new site is a very important issue, so of course, every element requires careful consideration and special care. But all the issues we have listed above are essentially secondary.


What matters then?


It is much more important to make clear to yourself the following: what you need the site for and what audience it will be for. And if the first question is easier to determine (for example, to increase customers and profits), then the second one often has problems.


Imagine: you create an ideal resource in terms of functionality and design, fill it with content, traffic starts on it. Of course, all this takes a lot of money and your first wish is to save this investment. Time passes and it turns out that visitors enter the site, read information and exit a few minutes later. There seems to be traffic, but for some reason, it is not profitable.


What is the problem?

The target audience is not defined correctly.
This situation usually arises when a competent marketer is not involved in the process of creating the website. Its function is to create a portrait of the target customer. This is the first stage in the development of any internet project. Only then can you create the terms of reference, think about the functionality, and come up with the design.


Determining the target audience and creating the site – these two processes are inextricably linked. Without the first, it is impossible to make the second qualitatively. Therefore, if you have ignored the stage of drawing a portrait of your client so far, now is the time to do it.


Who is your client?


Who is your product or service for? Think and answer.
⦁ Men or women?
⦁ What is age?
⦁ Wholesale or retailer?
⦁ Where does he live?
⦁ What is his average income?
⦁ What are his interests?


By answering these questions, you will begin to think of the target audience. Therefore, you will be able to accurately communicate your proposal on the site.


We identify customer problems


The main thing to remember is that to maximize your proposal to the needs of the target audience, you need to put your interests in the background and put your client’s interests at the forefront.


Answer the questions:
⦁ What are the issues your client’s faces and how can you solve them?
⦁ Why buy a product or service from you? What is your competitive advantage?
⦁ What is he prepared to pay for? What value do you offer him?
⦁ What type of interaction is best for the customer?

Engage with your target audience


Creating a website and sending targeted traffic to it is one thing. But it is equally important that you interact with the client in the future.


After all, if the visitor to the web resource will not receive quick feedback, will not see the good attitude to himself, cannot write or call you, the whole meaning of your work is lost.
Therefore, not only the site developer (specifically the web studio) but also its owner (or the administrator) has a great responsibility for the result. After all, he will be the one to make the final contact with customers. And how well he does it depends on his reputation, the number of positive reviews, and of course, the site’s revenue.


Therefore, not only the site developer (specifically the web studio) but also its owner (or the administrator) has a great responsibility for the result. After all, he will be the one to make the final contact with customers. And how well he does it depends on his reputation, the number of positive reviews, and of course, the site’s revenue.

Therefore, only the site developer (specifically the web studio) but also its owner (or the administrator) has a great responsibility for the result. After all, he will be the one to make the final contact with customers. And how well he does it depends on his reputation, the number of positive reviews, and of course, the site’s revenue.

Determining the Target Audience and Creating a Site – How these processes are related
Tagged on: