The blog should be as transparent and open as possible, so anonymity, outspokenness and secrets have no place here.
The blog is an authoring resource that, with the help of a certain authority of the author and up-to-date popular information, reaches a high readership rating. The greater the authority of the owner, the more likely the blog is to be popular, precisely because of the increased trust in the author and his articles.
A good author’s blog information has a much higher level of trust than regular articles on the internet, very often withstanding SEO competition even on major information portals at the expense of high behavioural factors.
Therefore, hiding your name, surname, profession, professional success, etc., means cutting out the branch of trust that the whole blog holds on to. The reader must clearly understand: who writes the blog, what he does, what he has achieved in this business. Then he can decide for himself how much he can trust in your information and the blog as a whole. If this level of trust is high and the information is interesting – you have every chance of getting a regular reader while maintaining the presence and relevance of your blog at a high level.
Some savvy bloggers think something like this: I’ll create a site, fill it with some information, and I’m done. Yeah, well that doesn’t work, otherwise, all blogs would have the same article rewritten thousands of times. Cheap rewriting provokes a strong sense of distrust for the author.
Plus, rewriting doesn’t give people anything new. The visitor is very likely to leave the resource for a very simple reason: the information is banal, found on many websites, and generally “I’ve read about it all before”. In the rewritten texts, the author’s view, reasoned opinion, life principle are poorly expressed.
Orientation to professionals
The pros are few, the new ones are many. Therefore, there will always be more search queries than beginners. And this means that blogging is targeted at people taking their first steps in this direction is best.
Beginners who take their first steps in an unfamiliar field do not need paid programs – they are needed by professionals.
Knowledge of the subtleties is only required at a certain stage of development, which the beginner may not reach at all for various reasons. Therefore, you do not need to load your blog with unnecessary information – in too many opportunities, the beginner will quickly get lost.
An ordinary user prefers to pay attention to a blog with consistent, simple and straightforward recommendations that are easy to understand even for newcomers like him.
If the first blogs created 7 years ago could have a crooked hat, incomprehensible fonts and low-quality pictures, now these dinosaurs look repulsive and evoke a sense of abandonment. Many interesting articles and facts are needed to get a new user to pay attention to such a blog.
There was no alternative before – now there is. There are many blogs around that are in a hurry to give tips, how to choose keywords, how to optimize pages, how to install CMS and now the user chooses a blog for themselves.
In such circumstances, the concept of “usability” is no longer an empty phrase, it is not a fabrication of marketing, but a vital necessity. In simple words, a blog should be great.
Lack of focus on SEO promotion
How will people find out about your blog? From search engines. In 99% of the cases, they just enter the search engine and visit one or more sites that appear on the first page.
The search is done on hundreds of thousands and millions of pages. Therefore, for an excellent result in terms of monetizing the blog and the revenue from it is not enough to just make a beautiful project, it is not enough to fill with interesting information.
We still need to make sure that your page is taller than most indexed pages and is in the TOP-10.
And for that, you need to optimize the blog properly from the very beginning of its existence and successfully avoid spam, which is obvious for search engine optimization. Blog optimization is a serious task, but it is completely achievable.
The fact is that most blogs are very well developed on low and mid-frequency queries. A blogger can do all this work alone or pay a professional.
We can summarize here that the success of any blog is the key to useful and non-rewritten information on a specific topic, convenient and harmonious design, openness and obvious achievements of the author, as well as the ability to optimize your blog to achieve high positions in search engines or to hire an SEO specialist.