In most cases, finding the right website template is quite easy, the more difficult it is to create a unique website design. The difficulty begins only if you want to get a specific site, ie. when there are specific desires for future appearance and functionality.


For example, you have seen a great site for a competitor and you decide to do the same for yourself.


In this case, the search is unlikely to succeed. It’s like looking for a needle in a haystack: tens of thousands.


If you don’t know exactly what it’s used for, it can take months, and you’re not sure you can find it. And if a competitor has a unique website design, then it is impossible to find such a solution in the form of a ready-made solution.


So if you want a custom project, you will need to order a site with a unique design. Only in this case will it be possible to fulfil all your “wishes”.


But here you should keep in mind that the unique design of the site is much more expensive because the work on it is much more.


Of course, you can find someone who offers websites with unique designs for the cost of purchase plus installing the template, but there are many pitfalls here.


Non-professional design


Many of the sites we have seen are such that it is better to use a template. Well, some will say: it’s not that beautiful and it’s a little crooked, but it also works and is unique, what’s so bad?


The wrong site is bad for people.


Hard-to-read fonts, non-balanced colour gamut irritate your eyes and reduce site downtime.


Search engines are pessimistic about the lack of a mobile version.


Poor usability leads to a sales pitch.
In general, search engines, as well as live visitors, love beautiful normal and clear sites!


They inspire confidence, encourage conversions, and customers see that they have not made a fortune here but have done it properly, which means that the company itself is solid.


Conversely, sites that draw on beginners’ knees reduce site returns, sometimes to zero.


This applies to sales and search engine growth. After all, what’s bad for people is bad for and for promoting the project. Usually, a website is created to promote itself in search engines, and a bad, banal and not a beautiful site is almost a cross of SEO. And with each passing year, the importance of behavioural factors will only grow.


Professionals do not undertake the promotion of initially cumbersome projects – they are lost money for clients and a waste of their time. This is what many SEO experts do.


 So, if you decided to have a unique website design, it should be stylish, modern, beautiful and with good usability.


Design is not just a picture!


Often the opposite is also the case: the design image is simply great, and the site itself is half-live, unfit for use and promotion.


This happens when the client holds onto a particular picture and does not understand that yes, it is very important, this is the basis, but equally important is how that image is designed and programmed.


In fact, in addition to design, the developer must guarantee:
⦁ Initially properly selected control panel.
⦁ Quality Layout: Not to crash everything when you decide to change two blog posts on the site after a month, and you suddenly find out from the layout designer that the layout of the current site is perfect to make even such a simple job account will be quite large.
⦁ Adaptability: The site should be displayed correctly and interestingly in all resolutions.
⦁ Mobile First: For mobile devices to load only the necessary code and not everything, this affects at least the ranking of Google, and the download speed of mobile devices is usually lower than on fixed networks, everything is necessary there to “fly.”
⦁ Cross-browser compatibility: to allow Chrome, Opera, and Firefox to render the site steadily.
⦁ Competent coding: so that the site can “fly” even on the cheapest virtual hosting without requiring any unrealistic PHP libraries, all its elements are conveniently changed through the admin panel and not just stuck in pieces in the code, while being easily and without consequence updated to any new version of the site engine (unless very specific functionality is available), etc.

To check all this from the client is unrealistic. Usually, over time, it is found that due to the unprofessional control panel and the cumbersome description structure, it is impossible to do SEO without rework.


Alas, 99% of such sites are just a waste of time and money, and it takes a brand new site.


Under the guise of unique website design, a template is placed. Almost 30% of sites that are offered as unique are made based on a cheap or free template.


In principle, there is nothing illegal or unethical if the customer does not care. Well, if you want to make sure that you get a non-template site, ask for unique site design in the contract, and after work is complete, get the original PSD layout (photoshop format in which all the site layouts are drawn).


If you are planning a non-standard project or cannot find a template that would be right for you, then all you have to do is order a website with a unique design.


In other cases, using a site template will be much more cost-effective and functional. Take a look at site templates where you have already installed and configured more than 20 add-ons that improve functionality and make the job much more convenient and enjoyable.

What to choose – a template or unique website design
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